Enrollment in high-deductible health plans linked with HSAs has continued to increase since they first became available in 2004 and industry experts are predicting 2008 a banner year.
The continued increase is credited in part to insurers that have begun to offer more high-deductible health plans linked with HSAs and in part to company education efforts.
Deere & Company implemented an education program for employees when it replaced its traditional managed care plans with two HSA-based options the first of this year. Ninety-two percent of the company's 15,000 eligible employees have opened an HSA. And 80 percent opted to deposit an annual $700 contribution into an HSA rather than take the cash.
John Hickman, an attorney with the law firm Alston & Bird recently described some landmines that employers should avoid during an audio conference hosted sponsored by AIS including:
- Don't select investment funds for employees: if an HSA custodian offers a broad menu of HSA investments, employers could run into DOL compliance problems if they choose funds for employees. However, employers typically would be allowed to select a "menu" of investment options for their employees.
- Contribute something to an HSA immediately: Even if it's a little as a penny, employers should contribute something to employee-owned HSAs to make them official. The IRS doesn't consider an HSA to be established until the first contribution is made. Under IRS rules, enrollees can't take money out of an HSA for health expenses unless the date of the expense is on or after the establishment date of the HSA.
- Encourage communication role for CEOs: The CEO needs to be a part of explaining to employees the reason for the change and the importance of health and wellness. Deere was enjoying record profits when it moved to a consumer-driven strategy. That could have been a problem if employees viewed the new health plan as a reduction of benefits. Deere spent 18 months communicating the new health plans to employees including an active role for the CEO.
- Help employees understand tax reporting rules: HSA owners must file their taxes using a Form 1040 so that they can report HSA contributions on Form 8889. And employers that contribute to their employees' HSAs need to include in Box 12 the HSA code and dollar amount for all employee contributions, including employee pretax salary reduction contributions.

